The popular arcade chain Dave & Buster’s is stepping into the world of gambling with a new partnership that will allow customers to bet on arcade games through a social wagering channel on its app. The gamification software will enable peer-to-peer digital cash bets on “skill-based” games, merging sports betting and arcade fandom together. The move comes as the gambling industry continues to see growth, with record revenues in sports betting and traditional casino games. However, there are potential legal hurdles for Dave & Buster’s to navigate as they enter this new territory.
The decision to enter the betting fray is part of a larger trend of arcades and casinos investing in gamification to attract and retain customers in a post-pandemic world. While some venues, like Galloping Ghost Arcade, focus on classic arcade options, others are looking to innovate and bring new experiences to customers. Lucra, the technology company partnering with Dave & Buster’s, has already seen success with its app that allows players to compete against each other for real money.
However, concerns have been raised about the potential for underage gambling, as Dave & Buster’s caters to families. While Lucra states that its betting services are intended for adults 18 and up, the lack of regulation raises questions about consumer protection. Despite these challenges, the peer-to-peer betting venture is likely to inspire imitators in other commercial venues that offer recreational activities.
The integration of gambling into arcade experiences represents a new frontier for entertainment venues looking to stay relevant in a changing landscape. With the potential for legal and ethical implications, the success of Dave & Buster’s foray into arcade betting remains to be seen.
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