Hospitality giant, Hyatt Hotels Corporation, has revealed plans to expand its luxury and lifestyle hotel portfolio by adding more than 50 properties by 2026. This announcement was made during the prestigious ILTM Cannes event, showcasing the company’s commitment to growth and innovation in the luxury travel industry.
With a focus on refining its brand portfolio, Hyatt aims to meet evolving traveler demands by unlocking the full potential of each brand. The company is well-positioned to capitalize on the increasing demand for luxury travel, with 70% of its global rooms classified as luxury and upper upscale.
Recent growth in luxury and lifestyle offerings has been significant, with the addition of 28 luxury hotels and resorts in the past three years and a doubling of the luxury room count since 2017. Hyatt has also expanded its lifestyle presence, adding 28 lifestyle hotels in 2024 alone.
Upcoming openings include properties such as Miraval the Red Sea, Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, Andaz Miami Beach, and Andaz Gold Coast, among others. Hyatt’s strategic brand approach and focus on differentiation have led to impressive growth in key markets like Europe, Africa, and the Middle East.
Despite a modest performance compared to industry peers, Hyatt’s strong momentum across customer segments and strategic initiatives position the company for continued growth. Investors are advised to keep an eye on this hospitality leader as it expands its luxury and lifestyle footprint on a global scale.
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