Oxford University Press has named “brain rot” as its 2024 word of the year, defining it as the mental deterioration resulting from overconsumption of trivial or unchallenging online content. The term has gained popularity thanks to Gen Z and Gen Alpha communities, with a 230% increase in usage between 2023 and 2024. This online language is often used humorously and self-deprecatingly by these communities, incorporating terms like “sigma,” “gyatt,” and “Skibidi.” Oxford University Press enlisted the public’s help in choosing the word, with “brain rot” winning out over options like “demure” and “dynamic pricing.” President Casper Grathwohl noted that the term reflects concerns about the impact of social media on society and the younger generations’ awareness of these issues. The term has historical roots in literature dating back to Henry David Thoreau’s “Walden,” but has taken on new significance in the digital age. Grathwohl sees it as a reflection of the ongoing cultural conversation about humanity and technology. The word’s selection as word of the year showcases the evolving relationship between technology and society and the impact of online culture on language and communication.
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Oxford University Press Names “Brain Rot” as Word of the Year
