Celebrity lookalike contests have been popping up in parks and public squares across major cities, with participants vying for the title, a $50 prize, and bragging rights. Pop culture doppelgangers have been competing as Jeremy Allen White, Zayn Malik, Zendaya, and more, drawing sizable crowds and online attention.
These contests are catching on as people seek fun, light-hearted experiences and connection in a time of uncertainty. The recent trend of men wanting to look like certain celebrities, in contrast to traditional beauty standards imposed on women, is attributed to factors like social media, loneliness, and consumer culture.
While the contests have been primarily focused on male celebrities, participants of all genders have joined in the fun. Despite the viral success of these events, a communications professor specializing in celebrity culture suggests that the trend may not last long and could fade due to various factors.
Notable contests include one for Timothée Chalamet in New York, where the actor himself made a surprise appearance, and others for Paul Mescal in Dublin, Harry Styles in London, Dev Patel in San Francisco, and Jeremy Allen White in Chicago. Winners have been rewarded with cash prizes, unique trophies, and the thrill of resembling their favorite stars.
The phenomenon highlights the power of celebrity influence and the desire for validation through physical appearance, providing a light-hearted escape for participants amid the challenges of daily life.
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