During this holiday season, many gift buyers are turning to TikTok for unique gifts and collectibles. Some users are using TikTok livestreams as virtual personal shopper services, avoiding the need to visit a physical store. These livestreamers, like Rita Colon and Dominick Palguta, spend hours in discount stores looking for popular products or hard-to-find items. Viewers can secure items by typing “reserve” in the comments and send payment to the shopper. Online retail sales are expected to exceed $6 trillion this year, with social media platforms playing a significant role in direct shopping.
Palguta sets a daily quota of $220 by finding 22 products with a $10 finder’s fee, while Colon walks away with $500 to $700 on a good day. Other creators like Jenny Billingham and DoseofKandra have also gained popularity sharing styling tips and fashion trends.
Personal shopper services on TikTok are not just for the wealthy or lazy, as they offer convenience for many, including those with disabilities or time constraints. Colon and Palguta emphasize the fulfillment they gain from helping customers, such as Bautista, who purchases items regularly due to his busy schedule. Colon shared a heartwarming story about a bed-bound customer who found solace and connection through her personal shopping services. Overall, TikTok livestream shopping has become a trend, attracting millions of users seeking unique finds and convenience during the holiday season and beyond.
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