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Using Translingual Practice as a Discursive Strategy to Influence Lifestyle and Cultural Identity


A recent trend in Chinese online culture has seen the rise of translingual terms related to lifestyle choices, particularly in the areas of urban mobility, sustainable practices, clothing styles, and dietary habits. For instance, terms like “city walk” and “city ride” have gained significant popularity, indicating a growing interest in active transportation modes and health-conscious activities among Chinese netizens. Similarly, concepts like “stooping” and “plogging” highlight a shift towards sustainable practices, encouraging recycling and reducing waste. The emergence of terms like “OOTD” and “dopamine dressing” signifies a move towards more diverse and individualistic fashion choices, challenging traditional norms. In the realm of dietary habits, the trend of “white people food” has caught on, promoting simpler and healthier meal options.

These trends reflect a broader societal shift towards more sustainable, inclusive, and health-conscious lifestyles among young Chinese individuals. Through the use of social media platforms, these translingual terms and practices are spreading rapidly, influencing behavior and shaping cultural norms. By engaging in these new lifestyle choices, Chinese netizens are not only addressing personal health and environmental concerns but also contributing to a larger societal movement towards sustainability and positive change. As these trends continue to evolve and gain traction, they are expected to have a lasting impact on Chinese culture and society, promoting a shift towards more conscious and mindful living.

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