Mariah Carey’s song “All I Want for Christmas Is You” has traditionally been a staple of the holiday season, with its listenership expanding into October and November in recent years. However, data from music-tracking site Last.fm shows that this trend is changing, with the song retreating from its October ambitions and loosening its grip on November. The data, which captures 20 years’ worth of the song’s listenership, shows the percentage of Last.fm’s daily listeners who played the hit jingle on a given day.
In the 2000s, “All I Want for Christmas Is You” was mostly popular in December. It wasn’t until 2010 that the song began to receive measurable plays in November, and its October listenership only became significant in 2018. This shift in the song’s seasonality may indicate changes in listeners’ preferences or the way they engage with music during the holiday season.
Overall, the data suggests that Mariah Carey’s holiday classic may be experiencing a shorter “Mariah season” compared to past years. As the song’s listenership patterns continue to evolve, it will be interesting to see how its popularity during the holiday season changes in the future.
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