Downtown Iowa City celebrated Small Business Saturday as part of the “Tis the Season” initiative with free parking and transit to encourage shoppers to support local businesses. Benito Ocampo, owner of Beno’s Flowers and Gifts, emphasized the importance of Small Business Saturday for small businesses who do not have the same resources as larger retailers. He highlighted the need for support and solidarity within the small business community to ensure better profits before the end of the year. Small Business Saturday, which falls between Black Friday and Cyber Monday, originated in the US 15 years ago and has since expanded to other countries such as Great Britain. The event serves as a reminder to support local businesses during the holiday shopping season. Downtown Iowa City’s celebration of Small Business Saturday underscores the importance of shopping locally and supporting small businesses in the community.
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Photo credit cbs2iowa.com
The small businesses of Iowa City are honored on Small Business Saturday
