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Walmart scales back on DEI initiatives, eliminates select LGBTQ products from online platform

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Walmart has confirmed that it is ending some of its diversity initiatives, including removing LGBTQ-related merchandise from its website and winding down a nonprofit that funded programs for minorities. This decision comes as the company joins a growing list of companies that have stepped back from diversity, equity, and inclusion efforts amidst pressure from conservative activists. Other companies such as Tractor Supply, Lowe’s, Ford, and Molson Coors have also made similar changes in recent months.

Walmart stated that it is willing to change alongside its associates and customers who represent all of America, with decisions coming from a desire to foster a sense of belonging and open doors to opportunities for everyone. The company will no longer allow third-party sellers to offer some LGBTQ-themed items on its website and has stopped sharing data with organizations like the Human Rights Campaign.

The retailer is also winding down the Center for Racial Equity, a nonprofit established in 2020 following George Floyd’s murder, as well as phasing out supplier diversity programs and moving away from using the term “diversity, equity, and inclusion” in company documents. Despite these changes, Walmart will continue to support events like Pride parades, albeit with more guidelines on how funding can be used.

The decision to make these changes was influenced by pressure from conservative activist Robby Starbuck, who threatened a consumer boycott of Walmart. Starbuck, a vocal opponent of DEI initiatives, applauded Walmart’s changes, describing them as a significant victory in the movement to end “wokeness” in corporate America. These changes were already in progress before discussions with Starbuck, according to a company spokesperson.

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www.nbcnews.com

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