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The Gazette reports accusations of Bohannan campaign misusing UI trademark in TV ad

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The Bohannan campaign has come under fire for allegedly misusing the University of Iowa trademark in a recent TV ad. The ad features footage of Bohannan speaking to a crowd of supporters at a rally, with the UI logo prominently displayed in the background. This has raised concerns among university officials, who say they did not authorize the use of their logo in the ad.

University of Iowa spokesperson, Jennifer Jones, stated that the university is currently investigating the matter and is in contact with the Bohannan campaign to address the issue. Jones emphasized that the university takes the protection of their trademark seriously and will take appropriate action to ensure that it is not misused in the future.

The Bohannan campaign has denied any wrongdoing, stating that they obtained permission from the university to use the logo in the ad. However, university officials have disputed this claim, stating that they have no record of granting such permission.

This incident has sparked a debate about the proper use of trademarks in political advertising, with some calling for stricter regulations to prevent campaigns from exploiting university logos for their own gain. Critics argue that using university trademarks in ads can create the false impression of endorsement by the institution, which could mislead voters.

Overall, the controversy surrounding the Bohannan campaign’s use of the UI trademark in their TV ad highlights the importance of respecting and following trademark laws, especially in the context of political advertising. It also serves as a reminder for political campaigns to be transparent and ethical in their use of branding and intellectual property. The University of Iowa is expected to take further action to address this issue and prevent similar incidents from occurring in the future.

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