The 2024 WNBA season concluded with the New York Liberty winning a close Game 5 against the Minnesota Lynx in the most-viewed WNBA finals game in 25 years, with 3.3 million viewers. The entire finals series saw a significant increase in viewership compared to last year, reflecting the growing popularity of the WNBA and women’s sports.
The finals featured competitive games, with four of the five games decided by 5 or fewer points and two games going into overtime. The Liberty emerged victorious, winning 67-62 in front of their home crowd.
The WNBA season saw increased engagement and attendance, with a new media rights deal worth $2.2 billion over 11 seasons recently negotiated. New teams are set to debut in the next few seasons, with the Golden State Valkyries joining in 2025. Changes for the upcoming season include an increase in regular season games to 44 and a seven-game finals series.
The Women’s National Basketball Players Association has opted out of the collective bargaining agreement reached with the league, but the current CBA will remain in place for the 2025 season. The future looks bright for the WNBA, with continued growth and expansion on the horizon.
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