Hit the Road Jack is taking viewers on a journey to Neola, Iowa, just 30 minutes outside Omaha. This small town of about 900 residents is filled with love, kindness, and a unique charm known as “Hoo-Doo.” Neola’s annual Hoo-Doo Days festival is a highlight, with a theme inspired by AC/DC’s “Shook Me All Night Long” for 2024, and a Harry Potter themed movie night. The town’s strong sense of community is evident in events like the parade, carnival, car shows, and street dance that bring everyone together.
Neola’s attractions include the historic Phoenix movie theater, run entirely by volunteers and offering affordable family-friendly entertainment. Another local gem is Bev’s Porch, a coffee shop and gift store that pays tribute to the owner’s grandparents and serves as a hub for community gatherings. The town’s resilience and support for one another are demonstrated in times of tragedy or need, with residents coming together to provide assistance and comfort.
With plenty of local businesses, friendly faces, and a welcoming atmosphere, Neola offers visitors a chance to experience small-town hospitality at its best. The Western Iowa Rural Passport program encourages tourism in the area and provides a passport for visitors to explore the town’s unique shops and attractions. So pack your bags and hit the road to Neola, where open arms and a warm welcome await you.
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Photo credit www.ketv.com
